ABOUT US

Chucks vs Adidas was born from a birthday celebration Cody Phillpotts started in 2010 to celebrate his wife love of the Converse brand, it was called "Rock Your Chucks".  This event was well received,  

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In 2014, Cody pitched an idea to expanded the event to his brothers, Silky and Ced from this discussion, Adidas was added and the theme was titled ​“Chucks –vs– Adidas" (CVA) which appealed to over 3000 people wearing a mixture of styles and looks of Converse and/or Adidas attire, which has impacted the sales of both brands. During the event, we award the creativity of Adidas and Converse best-dressed look allowing attendees to unleash their alter ego of a nostalgic, timeless, and affordable wear for almost 100 years.  Since 2014 Cody and Silky has worked with many Detroit promoters to put this event on as it has grown into a festival.  

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The event attracts a mature party-goer that enjoys, mingling and dancing to hits furnished by leading local radio emcees and DJs. Last year's event attracted over 4,000 attendees, doubling 2017's attendance.   Local athletic wear storefronts design their store displays to coincide with the event, as the sales 
of Converse and Adidas attire spike in the weeks leading to the event. 

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The themed event is not only for networking but also a vehicle to “give back” to the community. Each year CVA donate a portion of the proceeds to a non-profit organization geared towards health and wellness as well as organizations to combat homelessness, hunger and support youth in southeastern Michigan.  Over the last few years the Juvenile Diabetes, Karmanos Cancer Institute, Jackets for Jobs, American Lung Association and Veterans Lives Matter are a few organizations that have benefited from CVA through financial and community awareness. 

CVA have garnered the attention and talents of Detroit’s urban radio stations who is very impressed with the athletic themed event creating and generating huge success of an untapped market.  Last year in 2024 we had over 5000 that attended “CVA Festival 2024” at Hart Plaza featuring live performance by Uncle Luke.  This Year  June  28th & 29th 2025, the event will be held at Hart Plaza with over 5000 expected each day.  

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